The games people play…
Recently, one of the people who drew attention to themselves by playing a "silly" game called Empire Avenue and buying shares in me, asked for some help on Facebook to find freelancers..
I posted that in some of my other networks, and carried on the conversation with my new acquaintance on both Twitter and Facebook and Empire Avenue.
Pretty quickly I recognized that there was a synergy with someone I know well on Ecademy who has a geographic connection in the past and a business connection today. They are now talking and from the sound of the emails and messages I've had there's a real chance of business flowing very quickly.
I love this. I target making good introductions every week that lead to business for others, and I worry about how many people miss opportunities when they dismiss things like Empire Avenue because it has elements of a game about it.
The game brings people to play, the people can then do business, and sometimes that flows across many networks. Unpredictably
Dismissing games as trivial could be costing you business, lots of it. Understanding how they enable people to build strong collaborative bonds is becoming a business skill we all need.