Category Archives for Markets

The changing face of Social Media

In the last two weeks or so a number of articles have appeared about the change in focus at Google towards its social platform – Google Plus. Google itself denies rumours that it’s planning to shut it down, but there’s little doubt about the focus shifting. It’s not the only thing that is changing, today […]

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The problem with Tesco’s

Around four weeks ago Tesco’s, one of the UK’s troubled retailers appointed Dave Lewis, ex Head of Unilever UK to run their operation. In his role with Unilever, he sought to simplify the product base and cut costs to halt a similar decline. In his early tenure he picked up the nickname ‘Drastic Dave’ for this approach. So, what has Dave Lewis has actually achieved in the four weeks since he took the top job? After one week he spoke openly about the need for change, On week 3 of his tenure, he uncovered the accounting inflation of results. Tough start – Where next?

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Swipely shares your social shopping choices.

Swipely is a social sharing and conversation site aimed at turning purchases into conversations. There’s more information here – Swipely.com – Follow its founder Angus Davis on Twitter here > The idea here is that you share what you are shopping and each ‘swipe’ of your credit card tells your followers what you just bought. Your friends can then […]

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Why Networking isn’t marketing…

There is a danger of treating networking as marketing and marketing as networking, which whilst they are related they are not the same. Marketing should be targeted to your market, because you are seeking to attract and sell, through your marketing, to that target market. Networking is about reaching your target market through your network, […]

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