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Success? It’s all about needs.

What Does Success Look Like to You?

We all see success differently. Our aspirations are influenced by our upbringing, our environment, our image of ourselves and the people we live and work with. For some, success is not about having more money, nor is it about simply feeling happy, for others, those things may be the measures they use to define success.

The Theory of Success


Hierarchy of needs

There has been a great deal of research carried out, to find out what makes us feel successful. Some of the best known work was done by Abraham Maslow, a New York psychologist and academic who studied human behaviours in the first half of the last century. His work is called the Hierarchy of Needs and what he said was simple. Without covering the basic needs, you won’t have the time or inclination to worry about anything else. In order of importance these needs are:

  1. Food, water and warmth. This is all that matters when you’re cold and hungry.
  2. Personal safety. If you feel threatened, little else matters.
  3. When fed and safe, you begin to want to be with other people.
  4. With other people, you want to feel needed and respected.
  5. When you’re respected, you want to realize your dreams and ambitions.

In our modern society, the chances are you are already at number four or five on the list. Success then is really about feeling that you belong, that you are noticed and that what you do is good for both you and the people around you. It sounds simple, but of course the complexities of life make it quite difficult.

10 Types of Success

Here are ten types of success that are very different, but all important for different people. They are in no particular order:

  1. Material success – money, cars, holidays, jewelry
  2. Emotional success – relationships, self-esteem, contentment
  3. Intellectual success – learning, understanding, challenging
  4. Physical success – health, fitness, vitality, appearance
  5. Evangelical success – influencing others, promoting your ideals
  6. Environmental success – home, garden, saving the planet
  7. Commercial success – enterprise growth, profit, reputation
  8. Spiritual success – sense of purpose, belonging, reason
  9. Time success – longevity, time management
  10. Collective success – the product of effective teamwork

How do you define success? Which of these types of success are the most important to you, or is your definition of success something completely different, that could be added to this list?


Email – It’s Time To Be Remarkable

I recall in 1999 my colleagues finding it difficult to keep up with the flow of email, perhaps 10 to 20 a day. Work was different of course, and email was new. We hadn’t learned to use it and far more people got involved in discussion than had been the case with the Inter Office Memorandum. We admired its speed, the ease of use, transparency and the opportunity to share. We disliked being brought into conversations that we didn’t need to know about and we struggled with the morality of ignoring a senior colleague who’d cc’d us, so we worked late and replied as if they were letters on parchment. 

10 years on and social media was really getting a foothold, now we were on Linked In, and coping with 100 or 200 emails a day, and worrying about spam. Email systems weren’t smart enough and we had to manage the filing systems to make sure we kept things under control.

5 more years and emails have gone up another order of magnitude. If you are actively using cloud systems, social media and running a global portfolio career 1000 inbound emails a day isn’t uncommon. My own stats for June show around 500 per day (including weekends) inbound average. I’m still only sending the same 10 per working day that I did in 1999.  

Inbound is only going to increase, so how can we cope?  Partly we cope today because searching has got much better, cloud systems integrate better, CRM Systems tie emails to individuals rather than inboxes, mobile tools have improved both in speed and functionality, and we’ve got better at making snap judgements. Mail clients are pre-sorting the incoming mail, social, promotional and update emails get siphoned off to deal with in a different workflow, important emails are identified and marked automatically. In 5 more years we’ll be up another order of magnitude, and the archive, retrieve and search capabilities will still mean we probably don’t read any more than we used to.

Email’s not the enemy, it’s just a tool, that holds data, you are building a database, and we all need to learn to use it more efficiently. 

That all matters, a lot, of you use email as an outbound communications tool. You still can. It is still really effective, but only if you make it personal, noticeable, remarkable.


Icon from : http://www.danilodemarco.com/Many small business owners decide to go it alone, because they want a better quality of life – less commuting, shorter hours, better pay and more job satisfaction. But how long does it take before you realize that it’s not quite working out?

You’re working 70 to 80 hour a week, including weekends and you’ve been doing it for a few years now. As someone building a business, you don’t think you the luxury of saying no to new opportunities. Whenever a prospective client asks for a meeting with you, or an actual clients asks to you to do some paid work for you, the answer is always “Yes”, isn’t it? You can’t afford to turn work away, so you work longer and longer hours. You don’t want to spend your hard earned turnover on hiring someone else to do some of the work you don’t like doing, so you bravely learn to build a website, understand your accounts package and attempt to keep on top of all the paperwork.

But sooner or later you will hit a wall. You’ll start having trouble focusing on the project you should really be working on, because there are so many other things to be done. You’ll start to miss a few deadlines and your clients will start to notice that something isn’t quite right with the service you’re supposed to deliver to them. Your family will start to see a problem too – mostly because they will hardly ever see you.

The good news is that you’re not alone. Many small business owners work more and play less than people who work for others. About 31% of entrepreneurs work at least 10 hours a day and 15% work every day of the week, according to a Discover Small Business Watch survey. The poll also found that 59% of respondents define a ‘day off’ as being available for calls and emails, or working at least part of the day.

Do you recognize yourself here?

The truth is that this pace is unsustainable. Creativity suffers, resilience falters and your sense of accomplishment plummets. What’s the solution? Take a break in order to reboot your life and your business!

This break could be as short as a one hour lunch break, a whole day off a week (or two!) or even a long weekend away. It could be time outside your office in the sunshine, time off at time, or time completely away from it all. There are no rules about how much time you must take off, where you should go and what you are supposed to do in the time. It’s more about finding out whatever works for you. The important thing is that you do take time out, before you burn out.

How often do you really take time from your business and what do you to reboot yourself?